Johor’s heritage textile gets a glow-up

The brief

Johor's traditional woven fabric Kain Benang Johor is gaining popularity beyond formal ceremonies. The textile, once reserved for special occasions, is now being incorporated into local haute couture designs. This shift in perception is expected to boost the fabric's visibility and appeal. The move aims to promote Kain Benang Johor as a versatile and fashionable option for everyday wear. As a result, the textile's cultural significance and traditional craftsmanship are being preserved and celebrated.